For the past six years, Jet Printing has had a display at the regional business expo. Because booth spaces are assigned on a first-come, first-served basis, you always reserve your space and send payment the day you receive the form. In past years, this practice resulted in your booth being located in a high-traffic area. This year, despite continuing your early registration/payment practice, your booth was assigned a space between the bathrooms and the snack bar. When you arrived at the exhibit hall and learned of your location, you asked the on-site director, Bill Reynolds, to approve moving your booth. He told you that he didn’t have the authority to make on-site changes and encouraged you to “see what happens and write to the event chair if you aren’t satisfied with the results in this location.” You’re definitely not satisfied.You saw lots of traffic, but very little of it resulted in conversations with potential customers. Write Jean Stanley, Biz-Ex Chair, expressing your disappointment. What procedural change could you suggest to ensure you aren’t surprised in the future?