Read the neutral messages you received recently, identified in Exercise 3. Where is the main point in each? What percentage of the messages include the main point up front?

Analyze the messages that don’t have the main point up front. What conclusions can you draw about these messages and the author’s approach? How does the organization affect the readability and, perhaps, your interest or inclination to respond?

Exercise 3

Review the past 50 or so emails or texts you received. Place them in categories: neutral, positive, sales/persuasive, bad news, and others. What conclusions can you draw based on the types of messages that you receive? Now review the messages you sent to others. How do those categories compare? What conclusions can you draw about your own messages?