Questions and Answers of Transportation A Global Supply Chain Perspective

11. Do a mock interview with a classmate. Do an Internet search for common interview questions. Write out the 10 questions most commonly found in your search and ask them of a classmate. Have them
10. Write a practice cover letter for a specific internship or entry-level job opening.
9. Prepare an elevator pitch for a specific job highlighting your skills and abilities, and present it to the class.
8. Plan and schedule an informational interview with a person in a job you may seek in the future. Develop 10 questions that you would ask this professional to prepare for the interview. Write up a
7. Research résumé templates. Print out three of these templates, and discuss with a classmate what you like and dislike about those formats.
6. Research career maps. Design a personal career map based on your self-reflection, SMART goals, and other related searches. What are the gaps you need to fill? What opportunities are available to
5. Research three internships or jobs in the sport organization or industry segment where you intend to work. Look at the qualifications and requirements for the positions. Identify which of these
4. Using the SMART goals worksheet, write down both your short-term goals and your long-term goals, and discuss how you plan to achieve these goals.
3. Using the self-reflection exercise, make a list of your skills. These can be soft skills, such as dependability, hard work, and dedication, or hard skills, such as ability to speak two languages
2. Make a list of your strengths and a list of your weaknesses. It can also be useful to do a SWOT (strengths, weaknesses, opportunities, threats)analysis to review what might be an opportunity in
1. Describe the career preparation process and the steps to take to begin planning for a career in the sport industry.
10. Recognize that landing a job in the sport industry is often the result of being more prepared than other candidates.
9. Identify the factors that make for a successful job candidate.
8. Take the steps necessary to prepare for a successful job interview.
7. Develop an effective “elevator pitch” to sell skills to potential employers.
6. Compose an effective cover letter, résumé, and reference list.
5. Evaluate the role of informational interviews and developing a professional network as part of an overall career development program.
4. Design a personal job search strategy and career plan.
3. Assess the personal goals, skills, characteristics, and abilities that will set them apart from others competing for jobs in the sport industry.
2. Recognize the importance of gaining skills and experience in the sport industry by volunteering and participating in sport internships.
1. Assess the realities of employment opportunities in the sport industry.
6. How would you measure success after the event has been completed?
5. How would you manage the additional work that will come with the event?
4. Which areas are likely to be most costly and time consuming in managing the USGA event?
3. What are the most significant benefits to the club in hosting this event?
2. If you were preparing this presentation for the board, what five key points would you make to open your remarks?
1. Which information should be gathered from the membership prior to the meeting with the board of directors?
4. What are your recommendations to Aaron on how to assess the recreation center’s use of technology? How could you tell if your social media efforts were truly helping to increase student
3. Create an event that the recreation center could organize that would both embrace technology and aid in the goal of increasing student participation.
2. In addition to raising awareness about the recreation center, how else could the facility use social media? What else could the recreation center do to embrace technology (in addition to the
1. How can the recreation center use technology and social media to better communicate with the student population? Which platforms would you use? Which types of messages would you send through each
7. Debate future trends and current issues of importance in the recreation and golf club industries
6. Assess the career opportunities available in the recreation and golf club industry and describe the skills and professional preparation necessary to succeed in each of them.
5. Analyze the market drivers that influence the demand for golf and country club services, as well as the role that market segmentation plays in industry performance.
4. Describe the golf and country club industry, including the differences between public and private clubs as well as between private equity and non-equity clubs.
3. Discuss the history of recreation and leisure activities in the United States as well as trends in recreation participation and some of the reasons for those trends.
2. Differentiate between activities that involve active performance(direct participation) and those in which the consumer is primarily a spectator (indirect participation).
1. Describe how, within the extensive and diverse recreation industry, all organizations strive to provide activities that offer personal and social benefits to individuals during their leisure time.
5. Identify and explain any concerns about manufacturer conduct that NB can promote as a part of this sales effort.
4. Explain whether NB should continue to pursue endorsements and sponsorships to support this sales effort.
3. Explain how NB can employ specific social media platforms to support this sales effort.
2. Explain how NB should use both traditional and nontraditional retailers to help sell this new product line.
1. Explain how Bronwen can begin to identify a main target market group for NB Football’s cleat market.
10. Identify the career opportunities available in the sporting goods and licensed products industry.
9. Sketch out the legal issues in the sporting goods and licensed products industry.
8. Evaluate the trends and issues in the sporting goods and licensed products industry, with an emphasis on the impacts of the COVID-19 pandemic.
7. Formulate a distribution plan for a sporting goods firm based on the sporting goods distribution ecosystem.
6. Assess the role that licensing plays in generating revenue for licensors and licensees.
5. Explain the roles that the sporting goods and licensed products industry play in the overall sport industry using the sport industry segmentation models.
4. Explain the North American Industry Classification System and its relevance to the sporting goods and licensed products industry.
3. Discuss and differentiate the concepts of sporting goods and licensed products.
2. Appraise the historical development of the sporting goods and licensed products industry.
1. Estimate the size and scope of the sporting goods and licensed products industry.
8. Two years into the operation of the sports betting venue in your ballpark, you receive a text from the agent of one of your top players. The agent asks you to contact him immediately. When you
7. To what extent do you think the organization should use internal communications during the pre-launch period, launch, and operations of the on-site gambling venue?
6. How might the organization’s owned media support the launch of this new venture? Include platforms such as the team’s website and social media channels.
5. Despite your instincts, you still have a job to do. You now must create a strategic communications plan to help publicize this new venture, which some in the organization believe has the potential
4. When you meet with the club president and chief marketing officer privately, they acknowledge that the decision does have some potential for bad press. With that in mind, you are asked to draft
3. Do you think it’s okay for a staff member to voice their own ethical and moral concerns over an issue that clearly benefits the organization’s bottom line and is legal?
2. To what degree do you think the organization has the responsibility of protecting against societal ills, such as gambling addictions?
1. If you were the chief communications officer, how would you have handled the situation? If you decide to interject, what would you say? Would it be possible to offer a counter-argument to this
10. Plan a news conference.
9. Describe the ways that contemporary sport communications professionals use their owned media channels to communicate effectively.
8. Describe current issues facing the contemporary sport media relations, public relations, and communications professional.
7. Identify media training tips and dos and don’ts.
6. Define and describe the ways in which a media relations professional interacts with members from each of the known communications media.
5. Develop a strategic communications plan and a crisis communications manual.
4. Write a news release and media/photo advisory.
3. Define endemic media, non-endemic media, owned media, paid media, and earned media.
2. Describe the roles and responsibilities of the contemporary sport public relations, media relations, and communications professional.
1. Understand and distinguish between the different communications platforms and their impact on the sport industry.
3. In your opinion, does proximity marketing within the event/facility management sector of the industry provide greater insight as descriptive analytics or predictive analytics, or both? Provide a
2. Which component of the three-pronged analytics framework discussed in the chapter does user-generated content, such as in-app behavior, apply most directly to?
1. Choose a sport organization, event, and consumer target, and sketch out a one-page proposal for implementing an analytics project specific to that event that would deliver value to the
7. Identify core skills necessary to pursue a career in sport analytics.
6. Identify key stakeholders and current industry segments fueling growth in analytics.
5. Understand the manner in which analytics is closely linked to business objectives and a process-driven skill set, guided by continuous improvement and constant refinement of data, organizational
4. Identify key analytics applications in disciplines such as sport finance, economics, facility and event management, marketing, and player personnel.
3. Analyze the interrelated nature of analytics and technologically enabled data collection, communicating how connected data sources are shaping how the sport industry utilizes fan and consumer data
2. Conceptualize the theoretical framework of sport analytics and its corresponding components: data management, analytic models, and information systems.
1. Clearly communicate the definition and goals of sport analytics.
3. The new ownership group would like to hear ideas about a sport-specific strategy to expand into one of the six states in which there were no Dunkin’ locations as of August 2022: Idaho,
2. In the summer of 2022, Dunkin’ introduced the limited edition Mochi Donut, a hybrid of a doughnut and mochi, made with traditional Japanese mochi rice and topped with Dunkin’s classic glaze,
1. Prepare at least three well-supported reasons, with examples or data, for Dunkin’ to continue with its sport sponsorship strategy.
9. Identify emerging sponsorship categories, and weigh the pros and cons of partnering with new industries as well as the potential for over-commercialization of sport.
8. Understand the legal nuances of sponsorship agreements and the challenges posed by ambush marketing.
7. Discuss emerging trends in the sport sponsorship industry, including the emphasis on sustainable and cause-related initiatives, investment in women’s sports, and multicultural reach through
6. Examine some of the major challenges companies face in seeking to evaluate the effectiveness and return on investment from sport sponsorships and the metrics used to aid in decision making.
5. Identify the broad range of sponsorship platforms that are available, including governing body, team, jersey, athlete, media, facility, and event sponsorships.
4. Evaluate the role of sales promotion in sponsorship programs, with particular emphasis on the increasing use of cross-promotion, digital integration, and innovative ways to stay engaged with fans
3. Describe the effects that the commercial success of the 1984 Los Angeles Olympic Games had on the sport sponsorship industry.
2. Explain why companies are eager to engage in sport sponsorship and the benefits that can accrue to sponsors when they are viewed as strategic partners with the property or organization.
1. Discuss the reasons for the rapid growth of the sport sponsorship segment over the past three decades.
4. Giles and FanRally expect membership-based subscriptions to surpass classic season-ticket revenue by 2027 and completely overtake it by 2032. Do you think this is the reality? Why or why not?
3. Assume your college or university is in the same situation. Come up with three unique packages or value-adds to drive revenue and fan engagement for each fan group: (1) current season-ticket
2. How might a team that is renovating/rebuilding its venue incorporate the reality that consumer behavior can change and the fans may want new additions or experiences the team may not currently be
1. Giles understood that learning from and listening to the fans would be the key to providing a better experience and driving more revenue for the team. If you had been in his position, what are two
10. Recognize that regardless of your occupation, you will always be selling yourself and your ideas, so selling is an integral part of your career growth and success within the sport industry.
9. Evaluate the key skills that make for a good salesperson.
8. Appreciate the role of research and continuous innovation in driving new revenue generation opportunities while delivering new value to fans.

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