5. Despite your instincts, you still have a job to do. You now must create a strategic communications plan to help publicize this new venture, which some in the organization believe has the potential to turn your venue into a major destination. The strategic plan must include:

a. A situation analysis with a minimum of five actionable items.

b. Three earned media strategies with supporting tactics to help the venture gain exposure in national endemic and non-endemic media outlets that reach males between the ages of 21 and 35.

Try to incorporate newspapers, radio, TV, and digital media outlets into your plan.