4. Evaluate the role of sales promotion in sponsorship programs, with particular emphasis on the increasing use
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4. Evaluate the role of sales promotion in sponsorship programs, with particular emphasis on the increasing use of cross-
promotion, digital integration, and innovative ways to stay engaged with fans year-round.
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Related Book For
Principles And Practice Of Sport Management
ISBN: 9781284254303
7th Edition
Authors: Lisa Pike Masteralexis, Mary Hums
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