4. Evaluate the role of sales promotion in sponsorship programs, with particular emphasis on the increasing use

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4. Evaluate the role of sales promotion in sponsorship programs, with particular emphasis on the increasing use of cross-

promotion, digital integration, and innovative ways to stay engaged with fans year-round.

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Principles And Practice Of Sport Management

ISBN: 9781284254303

7th Edition

Authors: Lisa Pike Masteralexis, Mary Hums

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