3. Assume your college or university is in the same situation. Come up with three unique packages...

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3. Assume your college or university is in the same situation. Come up with three unique packages or value-adds to drive revenue and fan engagement for each fan group: (1) current season-ticket holders

(highly engaged), (2) students (engaged but transitory), and (3) the community (only engaged when winning).

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Principles And Practice Of Sport Management

ISBN: 9781284254303

7th Edition

Authors: Lisa Pike Masteralexis, Mary Hums

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