3. The new ownership group would like to hear ideas about a sport-

specific strategy to expand into one of the six states in which there were no Dunkin’ locations as of August 2022: Idaho, Washington, Oregon, South Dakota, North Dakota, and Montana. Keeping in mind the aforementioned goals, craft a multi-platform, sport-centric sponsorship pitch to roll out Dunkin’s arrival in the state. Be sure to think about cultural relevance and philanthropic initiatives to ensure Dunkin’ is viewed as a community partner. The pitch should include:

a. Three unique sponsorship platforms relevant to the state/area selected. Provide support for your selections.

b. Two detailed promotional ideas to activate each platform.

c. Two metrics you will track to evaluate the expansion efforts.