2. In the summer of 2022, Dunkin’ introduced the limited edition Mochi Donut, a hybrid of a doughnut and mochi, made with traditional Japanese mochi rice and topped with Dunkin’s classic glaze, in selected areas in the United States (Bennett, 2022). Keeping in mind the aforementioned goals, demonstrate how sport sponsorship can help by:

a. Selecting an event to sponsor and an athlete endorser for a campaign to roll out the Mochi Donut as a permanent menu item nationwide. Provide support for your recommendations.

b. Describing how you would activate the campaign using at least three promotional strategies and digital engagement strategies.

c. Providing two metrics you will track to evaluate the campaign.