7. Discuss emerging trends in the sport sponsorship industry, including the emphasis on sustainable and cause-related initiatives,

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7. Discuss emerging trends in the sport sponsorship industry, including the emphasis on sustainable and cause-related initiatives, investment in women’s sports, and multicultural reach through eSports sponsorship and special sport promotions.

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Principles And Practice Of Sport Management

ISBN: 9781284254303

7th Edition

Authors: Lisa Pike Masteralexis, Mary Hums

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