Questions and Answers of Transportation A Global Supply Chain Perspective

7. Distinguish between the various items in a typical sport organization’s sales inventory, including tickets, premium hospitality, TV/radio advertising, signage, naming rights, promotions,
6. Apply the techniques of benefit selling, up-selling, eduselling, and aftermarketing to the personal selling process.
5. Discuss the growing impact of technology and digital and social media on the sales process.
4. Identify traditional sales methods for reaching and obtaining customers and understand how these methods evolve over time.
3. Apply the concepts of customer relationship management, lifetime value of a customer, and customer service to the sales process.
2. Evaluate the relative importance of the factors that influence the sport consumer’s purchase decision: quality, quantity, time, and cost.
1. Recognize that there are more job opportunities in sales than in any other segment of the sport industry and that most roles include a component of “non-sales” selling.
4. Which suggestions would you have for Ashley in terms of a marketing strategy? How should Ashley market these new tournaments?
3. Given the demographics and psychographics of eSports participants and spectators, which types of corporations should Ashley target for sponsorship solicitation?
2. Although Ashley is well aware of the equipment and supplies necessary to run an indoor tournament, she lacks familiarity with eSports, specifically FIFA. Depending on the video game title used by
1. Ashley decided the first actions she needed to take were to research eSports game titles and see if there were college eSports clubs or groups in her area. Which types of information would you
7. Critically evaluate current issues of interest in the field of event management, such as the heightened awareness of event security, the impact of social and political issues on sporting events,
6. Identify the career opportunities available in the event management industry, and understand the skills necessary to succeed in each of them.
5. Recognize that when multiple agencies work together to produce a sporting event, coordination and cooperation among those agencies are critical to the event’s success.
4. Analyze critical event management functions, including budgeting, risk management, operations, registration, volunteer management, and event marketing.
3. Differentiate between full-service, specialized, and in-house sport marketing and event management agencies.
2. Identify the various roles of sport marketing and event management agencies, such as event development, event management, television production, social media, sponsorship solicitation, hospitality
1. Describe the emergence and history of the sport event management industry.
7. The practice rink is used by the men’s Division I ice hockey team, plus is the home ice for three university club teams: men’s and women’s hockey, as well as synchronized skating. The
6. Provide an event recap and explain why you did or did not book this event at the Mullins Center, noting why it would have been successful or unsuccessful.
5. Will you suggest the event will sell alcohol? Identify the pros and cons of selling alcohol at the particular event you have chosen.
4. Explain the impact of ancillary revenues on the event, including the potential role that food and beverage revenues, ticket fees, and parking revenues will play when negotiating a deal with a
3. Assume that the act will cost $100,000 and the venue will be rented for an all-inclusive package of $40,000. Provide ticket prices that will appeal to the target demographic market in a
2. Identify a group, act, team, or entertainer that will be touring with available dates to play the Mullins Center, and specify who will be acting as the promoter for the event.
1. As the GM of the Mullins Center, which specific genres of entertainment do you think would do well in this venue, taking into account the demographics, available time frames, and seating
10. Analyze some of the current issues in the public assembly facility industry, including enhanced security, sustainability, access for persons with disabilities, and universal design.
9. Appraise the career opportunities available in the sport facility management segment, and identify the skills needed to succeed in each.
8. Identify the sources of revenues and expenses of sport facilities.
7. Describe the basics of marketing and promoting events.
6. Understand the importance of the relationship between facility ownership and management staff.
5. Analyze the arguments for and against government subsidization of public assembly facilities.
4. Distinguish between public and private financing of sport facilities, and discuss the advantages and disadvantages of each.
3. Identify the types of events that may be held at public assembly facilities.
2. Categorize the various types of public assembly facilities, such as arenas, stadiums, convention centers, university venues, metropolitan facilities, and local/civic venues.
1. Describe the history of sport facilities, with an emphasis on the recent trend toward single-purpose stadiums and arenas.
4. On May 26, 2022, D3eSports, a division of StemGen, announced it would partner with Team Jamaica for the 2022 D3eSports Cup Championship global eSports events in partnership with the S Hotel, based
3. JEI hosts an event with parents of current and future members to discuss eSports with the JEI’s program director. What do you expect the parents’ concerns will be about the JEI program? How
2. In early 2022, Primus Gaming donated equipment to JEI, along with a cash investment/donation (Jamaica Observer, 2022) of $100,000.Primus’s association with JEI began when it partnered to sponsor
1. Jamaica is considered a technology desert (Benne, 2021), due to the unavailability of high-quality, consistent access to the Internet and sophisticated gaming equipment (e.g., high-end graphic
8. Analyze the persistent ethical and social justice issues in the industry.
7. Compare the advantages and disadvantages of the centralized management model and the decentralized management model.
6. Critique the reliance on sponsorship in the current eSports business model.
5. Evaluate the drivers of growth in the eSports industry.
4. Analyze the interrelationship between the various stakeholders in the eSports ecosystem.
3. Identify the critical turning points that advanced the competitive gaming industry.
2. Describe the historical foundations of competitive video gaming.
1. Demonstrate an understanding of the specialized terms of art in the eSports industry.
6. If you were a partner to Nate, what would be your strategy going forward to retain current clients and to recruit new ones?
5. What do you think about the athletes and their decisions? What is their role and responsibility in the sports agency business?
4. Do you think the actions taken by Jake King to build KSM are the norm in the industry? What would be your response if Jake King were to tell you that to compete in this industry, you must give the
3. Should Nate contact the police, the U.S. attorney’s office, or the state or federal legislators about the steroid allegations against KSM?
2. Should Nate engage in legal action against KSM for unfair competition or tortious interference with contractual or advantageous business relations? Should Nate consider legal action against the
1. Should Nate contact the MLBPA to report KSM’s questionable business practices and/or overly aggressive client recruitment?What about the state of Illinois (which has an agent regulation
10. Describe some of the methods that governing bodies, players associations, leagues, and government have utilized to regulate the activities of sports agents.
9. Discuss the types of unethical behaviors that may occur in the sports agency business and their root causes.
8. Analyze the responsibilities of a sports agent.
7. Identify the career opportunities available in the sports agency industry, and know the skills and education needed to succeed in each of them.
6. Explain the various fee structures that sports agencies utilize.
5. Distinguish between the various types of sports agency organizations, such as freestanding sport management firms, law practice–only firms, sport management firms affiliated with a law firm, and
4. Identify the differences involved in representing athletes in different sports.
3. Compare and contrast the representation of team-sport athletes, individual-sport athletes, coaches, and management professionals.
2. Discuss the history of the sports agency industry and identify some of the key personalities who have defined the industry, such as Mark McCormack, Donald Dell, and Scott Boras.
1. Describe the reasons why the sports agency industry has grown so rapidly over the past several decades.
2. If you were naming a professional sport team today, how could you go about selecting a team name? What concerns would you have and how would you address them?
1. Why did the Cleveland baseball team take the name Guardians when it was already being used? Should it have taken steps to avoid this problem? What could the organization’s managers have done?
3. A local radio station held a contest to rename the Cleveland Indians and the results were as follows (Carey, 2021):1. Spiders: 27.7%2. Rockers: 22.5%3. Guardians: 19.8%4. Cleveland Baseball Club:
2. According to the Florida State University Seminoles: “Florida State University’s official use of the Seminole name is different from other names in that it does not perpetuate offensive racial
1. If you aren’t familiar with it, perform an Internet search and look at the Chief Wahoo logo and the following article on the name: Ricca, B. (2014, June 19). The secret history of Chief Wahoo.
10. Debate current issues in professional sport such as salary caps; racial diversity among players, coaches, and administrators; globalization; concussion litigation; drug testing; and analytics.
9. Identify the various career opportunities available in professional sport and the key managerial skills needed for success.
8. Describe the legal issues that are an important part of the professional sport industry, particularly contract, antitrust, labor, and intellectual property law.
7. Examine the role that labor relations have played in the development and relative welfare of owners and players in North American professional sport leagues.
6. Identify the operational and philosophical differences between individual professional sports and team sports.
5. Analyze the role of the league commissioner in team sports and individual sports.
4. Appraise the ownership rules of each league, and understand basic concepts such as franchise rights, territorial rights, and revenue sharing.
3. Describe the history of professional sport leagues in the United States, and explain how the leagues organized themselves using a system of self-governance rather than a corporate governance model.
2. Identify the primary sources of revenues for professional sport organizations: gate receipts, media rights fees, licensed product sales, and stadium revenues.
1. Compare and contrast the league structure and philosophy of the five major North American professional team sport leagues: NFL, MLB, NBA, NHL, and MLS.
6. The international sport industry offers a broad range of career opportunities across different areas of specialization. If you were the hiring manager for an international sport organization
5. eSports is projected to grow exponentially over the next few years and is increasingly attracting major sport organizations to this emerging market segment. What do leaders of professional sport
4. Jersey sponsorships have long played a central role in generating revenues for the world’s leading professional soccer clubs, but such logos are allowed only on game jerseys in the WNBA and MLS
3. The International Paralympic Committee currently lists nine worldwide partners—Visa, Toyota, Otto Bock, Samsung, Panasonic, Airbnb, Bridgestone, Deloitte, and Atos. If you were working for the
2. The global refugee crisis will be continuing for many years to come, particularly in the wake of the war in Ukraine. As sport managers, we have an ethical obligation to help refugees who come to
1. Promotion and relegation are commonly used in leagues around the world, but not in North America. Do you think promotion and relegation could work in any of the North American leagues, including
5. How could SDP leaders innovate in terms of the methods by which SDP programs are delivered and/or how SDP organizations are structured and operated?
4. Which role(s) could different sport industry stakeholders (e.g., leagues, governing bodies, community sport organizations,charitable sport organizations, sponsors, ministries of sport) play in the
3. Which sport industry stakeholders should Griesbeck approach to help provide financial support for innovation in SDP?
2. What could Griesbeck do to ensure that the voices of local community leaders and SDP program participants are included in the global leadership of SDP?
1. How could Griesbeck maintain the global awareness and interest in SDP?
8. Consider some of the current issues facing sport managers in the international sport industry.
7. Identify the numerous career opportunities in international sport.
6. Develop an awareness and appreciation of sport for development and peace.
5. Compare international sport systems to North American ones.
4. Describe the basic organizational structures of the Paralympic Movement.
3. Describe the basic organizational structures of the Olympic Movement.
2. Understand the basics of the club system and promotion/relegation.
1. Discuss the concept of globalization in the sport industry.
6. Create a short statement for the media addressing the recent loss of players to the transfer portal. What would you say about the players leaving, the state of college athletics, and SU’s plan
5. Beyond NIL, what are some other benefits SU could provide to help recruit and retain college athletes?
4. Working with a partner or a group of your peers, develop an NIL-era plan for SU. What are some key goals SU needs to accomplish?What actions would you recommend to achieve those goals?

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