4. Explain the impact of ancillary revenues on the event, including the potential role that food and

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4. Explain the impact of ancillary revenues on the event, including the potential role that food and beverage revenues, ticket fees, and parking revenues will play when negotiating a deal with a promoter.

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Principles And Practice Of Sport Management

ISBN: 9781284254303

7th Edition

Authors: Lisa Pike Masteralexis, Mary Hums

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