2. Explain why companies are eager to engage in sport sponsorship and the benefits that can accrue...
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2. Explain why companies are eager to engage in sport sponsorship and the benefits that can accrue to sponsors when they are viewed as strategic partners with the property or organization.
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Related Book For
Principles And Practice Of Sport Management
ISBN: 9781284254303
7th Edition
Authors: Lisa Pike Masteralexis, Mary Hums
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