2. Explain why companies are eager to engage in sport sponsorship and the benefits that can accrue...

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2. Explain why companies are eager to engage in sport sponsorship and the benefits that can accrue to sponsors when they are viewed as strategic partners with the property or organization.

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Principles And Practice Of Sport Management

ISBN: 9781284254303

7th Edition

Authors: Lisa Pike Masteralexis, Mary Hums

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