9. Identify emerging sponsorship categories, and weigh the pros and cons of partnering with new industries as

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9. Identify emerging sponsorship categories, and weigh the pros and cons of partnering with new industries as well as the potential for over-commercialization of sport.

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Principles And Practice Of Sport Management

ISBN: 9781284254303

7th Edition

Authors: Lisa Pike Masteralexis, Mary Hums

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