Text in a JPMorgan Chase Letter to Shareholders describes a table of data (Figure 19) showing how banks have grown in the past 20 years.21 In small groups, discuss the purpose of this section. In other words, what claims is the company making? What data is chosen as evidence to support those claims? How does CEO Jamie Dimon use emphasis and subordination to explain the data (shown following the chart)?

Figure 19

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SIZE OF THE FINANCIAL SECTOR / INDUSTRY ($ IN TRILLIONS) Size of banks Market size Shadow banks Size of evolving competitors U.S. banks market capitalization U.S. GSIB market capitalization European banks market capitalization U.S. bank loans Total U.S. broker dealer inventories U.S. bank common equity U.S. bank liquid assets2.4 Total U.S. debt and equity market Total U.S. GDPS Total private direct credit Total U.S. passives and ETFs Total U.S. money market funds Hedge fund and private equity AUM Google, Amazon, Facebook, Apple Payments Private and public fintech companies 2000 2010 2020 1.2 0.9 1.1 3.7 2.0 0.4 1.1 33.6 13.3 7.6 6.9 1.8 0.6 NM 1.3 0.8 1.5 6.6 3.5 1.0 2.8 57.2 15.8 13.8 13.6 2.8 3.0 0.5 0.1 2.2 1.2 1.1 10.5 3.7 1.5 7.0 118.4 18.8 18.4 30.5 4.3 8.0 5.6 1.2 0.8