You work as the departmental coordinator of the Humanities Department at Western View College in Colorado. Each year during the summer, your department conducts a study tour to a different part of the world for groups of up to 20 students. You need to draft a sales letter that advertises the current year’s study tour to current students. All of these students have taken courses in the Humanities department; however, none of them has participated in a study tour.

Follow the steps below to write the sales letter and create a new letterhead for Western View College.

1. Complete the table below with the information you need to help you write the sales letter. Note that you will need to make up information. Use fictitious but realistic details.

2. Create a new document in Word, and then save it as Study Tour Sales Letter.
3. Create an attractive letterhead using the following address information. Make Western View College aWordArt object.
Western View College 3400 Aspen Way, Pueblo, Colorado 81002 (719) 555-7956 www.westernviewpueblo.com 4. Include a clip art picture that you have modified in some way. You determine where best to place the picture to balance the letterhead. Note that you cannot edit all clip art pictures. After you have inserted a clip art picture, right-click it to view the shortcut menu. If the Edit Picture option appears on the shortcut menu, you can modify the various components that make up the clip art picture. If the Edit Picture option is not available, delete the clip art picture and select another one that you can modify.

5. Write a sales letter that will encourage students to sign up for a study tour to the location you have chosen. You can decide all the details about the tour including the theme, dates, cost, and registration deadlines. Remember to engage the reader, stress the benefits to students of participating in the study tour, and stimulate interest through the use of strong descriptive words and action verbs. Make any assumptions you wish about Western View College and the study tour.
6. Type your name in the closing, print a copy of the letter, and then save and close the document.

Transcribed Image Text:

Information for a Sales Letter Study Tour Theme and Location (for example, Renaissance Art in Italy or Archeology in Egypt) Characteristics of Target Audience (for example, students pursuing a humanities degree who could par- ticipate in the study tour as part of their summer term) Features of the Tour Benefits for Students