10-38. MESSAGE STRATEGIES: PROPOSALS [LO-7] You are a sales manager for GPS Tracking Canada and one of your responsibilities is writing sales proposals for potential buyers of your company’s GPS tracking system. The system uses the global positioning system (GPS) to track the location of vehicles and other assets. For example, the dispatcher for a trucking company can simply click a map display on a computer screen to find out where all the company’s trucks are at that instant.

GPS Tracking Canada lists the following as benefits of the system: