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business
business communication process

Questions and Answers of Business Communication Process

10. Ethical Considerations. Is it unethical for lenders to get students to sign up for loans that the students may not fully understand? Why or why not?
9. Why do you need to be able to explain your value to potential employers?
8. Why is it essential to keep a close eye on fixed expenses?
7. What are the risks of relying on credit cards for living expenses while in college?
6. Should you borrow at any cost to get through college?Explain your answer.
4. What is credit counseling?
3. What is the major advantage of using a fee-only financial planner?
2. What is compounding?
1. What does the time value of money mean?
10. Ethical Considerations. Should employees be allowed to use company-owned information technologies for personal use during work hours? Why or why not?
9. Why is new information technology sometimes considered both a benefit and a curse?
8. Why would a firm invest in an expert system if it already employs the experts whose knowledge and experience would be used to develop the system’s decision support capabilities?
7. What steps can you take to balance the need for relevant, timely information with the need to protect your productivity?
6. Why do social media technologies present a potential information security threat?
5. How do operational information systems differ from managerial systems?
4. What is the purpose of data mining?
3. What is information overload?
2. What is the key difference between a management information system and a decision support system?
10. Ethical Considerations. Life insurance can be one of the most complex purchases a consumer ever makes. It is also an expensive purchase and often sold by salespeople working on commission, which
9. Does every worker or consumer need life insurance? Why or why not?
8. Why is it a good idea to purchase business interruption insurance?
7. Is self-insurance the same as going without insurance? Why or why not?
6. How do insurance companies calculate their premiums?
5. What is the difference between workers’ compensation insurance and disability income insurance?
4. What are the three steps to controlling risk?
3. What are the four general requirements of insurability?
2. What is risk management?
10. Ethical Considerations. Should products that can be used in the commission of a crime be declared illegal? For example, DVD burners can be used to make illegal copies of movies pirated from the
9. How can intellectual property rights help spur innovation?
8. Why is agency important to business?
7. What does the concept of strict product liability mean to businesses?
6. What is precedent, and how does it affect common law?
5. What criteria must an instrument meet to be negotiable?
4. How can companies protect their intellectual property?
3. What are the seven elements of a valid contract?
2. What is the difference between negligence and intentional torts?
1. What are the three types of U.S. laws, and how do they differ from one another? What additional laws must global companies consider?
3. Did the executives at companies that chose to stay in the subprime market behave unethically by not bailing out when JPMorgan Chase did? Why or why not?
2. What might have happened if JPMorgan Chase’s competitors had tried to bail out of the subprime market at the same time that Dimon was directing his company to do so?
1. How might the pressures of being public corporations have affected the decision making of JPMorgan Chase’s competitors?
14. C oncept Integration. It what ways did the housing bubble and subprime crisis violate the responsibilities suggested by the stakeholder model (see page 72 )?
13. As a corporate financial manager, what steps could you take to protect your company from a liquidity crisis?
11. If you were in charge of monetary policy and wanted to lower the federal funds rate, would you buy or sell Treasury securities on the open market? Why?
9. How did low interest rates contribute to the housing bubble and the subsequent financial crisis?
5. What does securitization of debt mean?
4. What is a subprime mortgage?
3. What is a bubble?
2. How do commercial banks differ from investment banks?
3. What kinds of entry-level jobs in this bank are appropriate for your background? What are the advancement opportunities within the bank and within the bank organization? Now that you have a better
2. What banking services are offered by this bank? Does the bank have specialized experts on staff to service these customers?What kind of skills, experience, education, and licenses must these
1. Talk with a customer service representative or an offi cer about the kinds of customers this bank serves. Does it handle a high volume of business banking transactions, or is it more geared to
3. Should the government continue to allow speculation in natural gas futures as a way to keep developing domestic energy sources, even if it can be proven that speculation contributes to price
2. Why do you suppose accounting regulations require companies to report paper losses or gains from futures contracts in their fi nancial statements?
1. If speculators are barred from investing in futures contracts, how will that change Chesapeake’s approach to fi nancial management? (Assume that natural gas distributors and other major
14. Concept Integration. Review the discussion of mission statements on page 144 in Chapter 7 . Suppose you were thinking about purchasing 100 shares of common stock in General Electric. Why might
11. If investors want a steady, predictable flow of cash, what types of investments should they seek, and why?
10. E thical Considerations. Would it be ethical for you to write in your personal blog about the positive outlook on a stock that you own, without telling readers that you own the stock?Why or why
4. What is a p/e ratio, and what does it signify to an investor?
3. What happens during a two-for-one stock split?
2. What is the money market?
2. How did the rating change affect the company’s stock price?
3. As Visa continues to explore growth opportunities, should it consider becoming a lender by issuing cards itself or lending money to banks that issue cards? Why or why not?
2. Could Visa have accomplished its funding goals through short-term or long-term debt financing instead? Why or why not?
1. How might Visa executives use scenario planning in the budgeting process?
14. Concept Integration. Review the definitions of current and fixed assets in Chapter 17 (see page 401). Why would a potential lender be interested in these two classes of assets when reviewing the
8. How does factoring differ from short-term debt?
5. How can factoring help a company manage its cash flow?
1. What is the primary goal of financial management?
1. What form of financing did the company choose? Does the article indicate why the company selected this form of financing?
1. Visit Google’s “Investor Relations” section, at http://investor.google.com. Peruse the latest financial news. How does the company’s financial health look at present? What do the trends
3. At the end of 2008, Google’s current ratio was 8.77.Midway through 2009, the current ratio was up to 11.91.Does this make Google more or less of a credit risk in the eyes of potential lenders?
1. Given the eventual need for rigorous financial management, should every company have extensive cost controls in place from the first moment of operation? Explain your answer.
10. Ethical Considerations. In the process of closing the company books, you encounter a problematic transaction. One of the company’s customers was invoiced twice for the same project materials,
9. Why would a bank lending officer be interested in the cash flow statement of a company that is applying for a loan?
8. Why are the costs of fixed assets depreciated?
7. Why would a company bother with double-entry bookkeeping?
6. Why are the GAAP and IFRS standards being converged?
5. What is the value of an income statement?
3. What is the matching principle?
2. What is an audit, and why are audits performed?
1. What is GAAP?
3. Do coaster fans such as members of American Coaster Enthusiasts constitute a brand community as described in the chapter? Why or why not?
2. What steps can SeaWorld take to maintain a relationship with coaster enthusiasts, now that the excitement surrounding the new ride has faded?
1. With social media proving to be a cost-effective way to attract park visitors, should SeaWorld abandon its other promotional efforts and focus everything on social media?Why or why not?
13. Would it be a good idea to “repurpose” conventional press releases as posts on your company blog? Why or why not?
5. What are some common types of consumer promotion?
4. What is an advertising appeal?
3. What role does advertising play in the promotion strategy?What other promotion techniques does the article mention?Are any of them unusual or noteworthy? Why?
1. Who is the company or trade association targeting?
3. If Costco can’t find enough land in, say, Japan, to build its usual store format, should it leverage the Costco brand name anyway and build something such as conventional department stores or
2. Most of the items on Costco’s website are available only through Costco; should it expand its online product selection to include more commonly available products, since an online store
1. If customers repeatedly ask Costco to carry certain items that the company thinks are outside its price/quality “comfort zone”(because they’re too expensive or not of high enough quality),
14. Concept Integration. Which of the four basic functions of management discussed in Chapter 7 would be involved in decisions that establish or change a company’s channels of distribution? Explain
13. Concept Integration. Chapter 9 discussed the fact that supply chain management integrates all the activities involved in the production of goods and services from suppliers to customers.What are
11. Imagine that you own a small specialty store that sells handcrafted clothing and jewelry. What are some of the nonstore retail options you might explore to increase sales? What are the advantages
6. How do marketing systems help avert channel conflict?
4. What are some of the main causes of channel conflict?
3. What forms of utility do intermediaries create?
1. What is a distribution channel?
1. Select a major retailer, such as a chain store in your area or a retailer on the Internet. Is this a specialty store, a discount store, a department store, or another type of retailer?

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