1. If customers repeatedly ask Costco to carry certain items that the company thinks are outside its...

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1. If customers repeatedly ask Costco to carry certain items that the company thinks are outside its price/quality “comfort zone”

(because they’re too expensive or not of high enough quality), should it give in and carry the items? Why or why not?

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Business In Action

ISBN: 9780132828789

6th Edition

Authors: Courtland Bovee, John Thill

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Question Posted: Oct 03, 2024 06:01 AM

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1. If customers repeatedly ask Costco to carry certain items that the company thinks are outside its...

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Business In Action

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