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business
business communication process

Questions and Answers of Business Communication Process

8. What social commerce and social elements did you encounter on the website? Were they helpful in your search?Summarize your impression of each of the three sites and then compare notes with your
3. How easy was it to compare this product to similar products?
1. How difficult was it to find the product you wanted?
3. Explain how the brand extension efforts in wine, perfume, and fi nancial advice can reasonably fi t under the umbrella of the Annika brand.
2. Sorenstam’s charitable efforts include the Annika Foundation, which you can read about on her website. How does her work with the Make-A-Wish Foundation and other activities contribute to her
1. Golfers who take lessons and purchase other services from the Annika Academy presumably share at least some of Sorenstam’s passion for winning. Would toning down the competitive aspect of
13. Concept Integration. Review the theory of supply and demand in Chapter 2 (see pages 31–34 ). How do skimming and penetration pricing strategies influence a product’s supply and demand?
11. In what ways might Mattel modify its pricing strategies during the life cycle of a toy product?
8. Why is cost-based pricing risky?
6. How does branding help consumers?
3. What are the functions of packaging?
2. What is test marketing?
1. What are the four stages of the product life cycle?
3. What training and qualifications should a marketing manager have?
1. What does a marketing manager do?
2. If Red Ants Pants had investors looking for a quick return, how might that influence Calhoun’s decision to continuing functioning as her own retail channel, rather than going through established
1. How might Calhoun’s decision to keep production in the United States help solidify her market position in the minds of her target customers?
14. Concept Integration. How might the key economic indicators discussed in Chapter 2, including consumer price index, inflation, and unemployment, affect a company’s marketing decisions?
11. How might a retailer use relationship marketing to improve customer loyalty?
9. Why do companies segment markets?
6. Why would consumers knowingly buy counterfeit luxury brands?
5. What are the four basic components of the marketing mix?
2. Search through help-wanted ads in newspapers, specialized magazines, or websites to find two openings in the field you are researching. What educational background and work experience are
1. Select a specific marketing job that interests you, and use the sites mentioned above to find out more about this career path. What specific duties and responsibilities do people in this position
3. Can wages in the U.S. auto industry ever return to their historical highs? Why or why not?
2. What effect did Richard Dauch’s public statements and actions likely have on negotiations?
1. If you were a procurement manager at an automaker, how might a strike at AAM affect your long-term thinking?
14. C oncept Integration . Which motivation theory or theories discussed in Chapter 10 help explain the sometimes contentious nature of labor relations?
13. A coworker is arguing that the president of the United States should not have the authority to issue an injunction to stop a strike because doing so violates the legal rights of workers.How would
9. Why are employers lobbying so vigorously against passage of the Employee Free Choice Act?
5. How does mediation differ from arbitration?
4. What is a collective bargaining agreement?
3. What is a right-to-work law?
3. How does Starbucks’s generous employee-benefits program motivate its employees?
2. Why does Starbucks offer benefits to its part-time labor force?
1. Why do human resources managers at Starbucks need to be kept informed about any changes in the number and timing of new store openings planned for the coming year?
10. Ethical Considerations. Corporate headhunters have been known to raid other companies of their top talent to fill vacant or new positions for their clients. Is it ethical to contact the CEO of
9. The 1986 Immigration Reform and Control Act forbids companies to hire illegal aliens but at the same time prohibits discrimination in hiring on the basis of national origin or citizenship status.
8. What are the advantages and disadvantages of 401(k) retirement plans?
5. What is the glass ceiling?
1. What do human resources managers do?
3. What are the potential disadvantages, from the company’s point of view, of giving employees this much fl exibility?
2. How can managers determine whether a Deloitte employee is working at a decelerated pace in the career customization model or simply isn’t working very hard?
1. How might Deloitte’s lattice approach help motivate employees and improve job satisfaction and performance?
14. Concept Integration. Chapter 7 discusses several styles of leadership, including autocratic, democratic, and laissezfaire.How do each of these styles relate to Theory X and Theory Y assumptions
9. Why do managers often find it difficult to motivate employees who remain after downsizing?
8. What effect will job enhancement likely have on someone with low growth needs? Why?
6. How does expectancy theory explain the effect of self-doubt on employee motivation?
5. What is negative reinforcement?
3. What is management by objectives?
2. What is expectancy theory?
3. Wooden musical instruments have been carved by hand for hundreds of years. Why wouldn’t Carvin want to continue this tradition?
2. Watch the video of Carvin’s production in action at www.carvinchannel.com. How does this information help convince potential buyers to consider Carvin?
1. If Carvin experienced an increase in orders from its website over a period of two weeks, should it expand its production capacity to make sure it can handle increased demand in the future? Why or
10. Ethical Considerations. How does society’s concern for the environment affect a company’s decisions about facility location and layout?
9. How does perishability affect the delivery of services?
4. What is a lean system?
3. What is mass customization?
2. Why is offshoring controversial?
1. What role does feedback play in a system?
3. What effect might a change to commission-based compensation have on the team structure at The Container Store?
2. How might the company’s emphasis on teamwork affect accountability and authority?
1. Based on what you’ve learned about the way employees at The Container Store interact with customers, do you think that the company emphasizes centralized or decentralized decision making?
14. Concept Integration. Chapter 7 discussed several styles of leadership: autocratic, democratic, and laissez-faire. Using your knowledge about the differences in these leadership styles, which
13. Concept Integration. One of your competitors has approached you with an intriguing proposition. The company would like to merge with your company. The economies of scale are terrific. So are the
11. You are the leader of a cross-functional work team whose goal is to find ways of lowering production costs. Your team of eight employees has become mired in the storming stage.The team members
10. Ethical Considerations. You were honored to be selected to serve on the salary committee of the employee negotiations task force. As a member of that committee, you reviewed confidential company
9. How can companies benefit from using virtual teams?
8. What can managers do to help teams work more effectively?
7. How can a virtual organization reduce costs?
6. Why is it important for companies to decide on their core competencies before choosing an organization structure?
5. What are the potential benefits and potential disadvantages of the unstructured organizational model?
1. What is an agile organization?
3. Scroll down to “Advice from a Management Professor.” After reading this information, does management appeal to you as a major? Why or why not?
2. What is the future outlook for careers in management?
1. What can you do with a degree in management?
1. Why did the organization originally introduce teams? What types of teams are being used?
2. Would the Wegmans approach work for a car dealer? A bookstore? A manufacturer of industrial goods?Explain you answers.
1. Wegmans has always been managed by members of the Wegman family. Do you think the company could continue its winning ways if the next generation doesn’t want to take over, forcing the company to
14. Concept Integration. What is the principal difference between a business plan (as discussed in Chapter 6) and a strategic plan?
13. Concept Integration. Using Welch Allyn’s mission statement on page 144 as a model and the material you learned in Chapter 4, develop a mission statement that balances the pursuit of profit with
12. What are your long-term goals? Develop a set of long-term career goals for yourself and several short-term objectives that will help you reach those goals. Make sure your goals are SMART (see
10. Ethical Considerations. When an organization learns about a threat that could place the safety of its workers or its customers at risk, is management obligated to immediately inform these parties
8. How do autocratic, democratic, and laissez-faire leadership styles differ?
7. How do the three levels of management differ?
5. Why are interpersonal skills important to managers at all levels?
4. How does leadership differ from management?
3. What is the goal of crisis management?
1. What is management? Why is it so important?
2. Should Simeon and TurningRobe consider lowering their ingredient costs by switching to petroleum-based ingredients or stopping their use of pure distilled water? Why or why not?
1. Which of the qualities of successful entrepreneurs have Simeon and TurningRobe demonstrated?
13. Concept Integration. Entrepreneurs are one of the five factors of production, as discussed in Chapter 2 (page 26).Review that material and explain why entrepreneurs are an important factor for
12. Based on your total life experience up to this point—as a student, consumer, employee, parent, and any other role you’ve played—what sort of business would you be best at running?Why?
10. Ethical Considerations. You’re thinking about starting your own chain of upscale, drive-through espresso stands.You have several ideal sites in mind, and you’ve analyzed the industry and all
7. Do you expect that the number of entrepreneurs in the United States will grow in the next 10 years? Why or why not?
6. Why is the entrepreneurial spirit vital to the health of the nation’s economy?
5. What is a business incubator?
4. What are the key reasons for most small-business failures?
starting one from scratch?3. What are the advantages and disadvantages of owning a franchise?
2. What are the advantages of buying a business rather than

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