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business
business communication process

Questions and Answers of Business Communication Process

understand how offline and online merchandising must integrate and optimize;
appreciate the impact of merchandising techniques;
understand the advantages and disadvantages of different direct marketing tools.
check that you are GDPR compliant;
integrate direct one-to-one marketing into both acquisition and retention campaigns;
understand how email, messaging, Messenger and direct mail work;
be aware of the changing trends in one-to-one direct marketing;
appreciate how exhibitions can be part of a contact strategy.
measure the success or otherwise of events;
develop an exhibition strategy;
integrate particularly with PR, email, social media, sales and the overall contact strategy;
plan for before, during and after;
consider exhibitions, events and experiential marketing;
embrace creativity, amidst the vast range of collaborative opportunities.
avoid the typical costly trial and error;
integrate sales promotions with other elements of the communications mix;
grasp the emergence of gamification as a potent sales promotions tool;
separate brand-enhancing sales promotions from brand-diluting sales promotions;
discuss the difference between strategic sales promotions and tactical sales promotions;
explore the process of creating and distributing content marketing;
understand the variety and importance of content marketing and sales promotions;
monitor a sponsorship programme.
discuss the advantages and disadvantages, including what can go wrong;
assist in managing a sponsorship programme;
consider the unlimited range of sponsorship opportunities online and offline;
plan an outline PR campaign knowing the advantages and disadvantages of PR tools.
appreciate the potential for integration with social media and other marketing communications tools;
understand how PR is changing and the expanding range of PR tools;
identify different ways of extending your sales force.
begin to manage the sales force;
understand how marketing automation and martech can help sales teams sell more;
map out the key stages and skills required of key account management and accountbased marketing;
understand the purposes of different types of sales teams;
ensure that your advertising is legal, decent, honest and truthful.
plan the stages of an ad campaign;
consider the potential for integration with social media and other marketing communications tools;
appreciate creativity (in message and media planning) is required to break through the hyper-competitive clutter;
appreciate data-driven advertising and its variety of new targeting tools;
understand the rapidly changing nature of advertising;
establish control systems.
develop the internal marketing part of the plan to ensure excellent execution of the plan;
schedule a range of tactical tools to fulfil the strategy;
explore strategy, knowing that it is an area of weakness for most organizations;
understand the importance of gathering intelligence and research for the situation analysis before writing the rest of the plan;
write an outline marketing communications plan using PR Smith’s SOSTAC®planning framework;
dispel any fears of technology and embrace technological advances including AI as aids to marketing.
accept the need to understand social change and integrate this change into marcomms to reflect changing social norms, values and roles;
consider building risk assessment into marketing plans, particularly including economic risks;
be aware of the importance of checking the laws and regulations relevant to marcomms;
embrace the constant nature of change in markets and ergo marketing communications and recognize the integrated digital opportunity is now greater than ever before;
nurture relationships with the agency.
set up a selection process;
discuss different methods of remunerating agencies;
understand the changing nature of agencies;
understand the range of different types of agencies;
discuss the strategic global options available to marketers interested in growing on a global scale.
avoid the classic errors in international markets;
list and explore the international challenges arising in international markets;
understand the globalization of markets and the international opportunities arising;
understand why new skills are required to match new communications models.
explain why new models are required to meet the changing communications landscape;
exploit contemporary models to ensure successful communications;
apply communication theories to practical marketing situations;
appreciate the subtle variables involved in communications;
understand that communication involves a two-way flow of information;
identify and avoid the potential problems.
appreciate the advantages and disadvantages between online and offline research;
apply the marketing research process;
list and explain the different types of research tools available;
understand how market research reduces risk and improves decision-making;
apply the psychology of marketing by exploring different intervening variables.
compare and contrast various approaches to buying models;
appreciate the emotional influences in decision-making;
understand the critical nature of a continual feed of information on customer behaviour;
appreciate the complexity of buying behaviour;
understand why brands need to be maintained.
avoid the classical branding mistakes;
list the stages in building a brand process;
appreciate the importance of branding and why it is a strategic issue;
present the case of long-term brand building vs short-term sales growth.
identify and avoid the classic CRM errors;
understand the benefits and resources required by CRM;
outline the CRM planning process;
how social and CRM are a natural fit;
how marketing automation generates leads for the CRM system;
discuss the importance of relationship marketing and how CRM creates competitive advantage;
how everything can fit into a carefully structured marketing plan.
consider 10 hot marketing topics;
embrace the 4th Industrial Revolution, led by data, AI and digital developments;
understand the need for both left-brain analytics and right-brain creativity;
understand the importance of customer-orientated thinking;
Describe effective methods and procedures for implementing augmentative and alternative communication and the outcomes associated with these methods.
Describe the components of augmentative and alternative communication systems.
Describe effective instructional practices for students with dialect differences, English language learners, and English language learners with disabilities.
Identify appropriate assessment procedures for students with language differences.
Explain the ways in which children differ from one another according to their culture and language in addition to possible learning or developmental disabilities.
Identify evidence-based methods of intensive instruction in language and communication and the rationale for selecting appropriate methods.
Interpret the results of intensive language assessments.
Identify classroom-based methods that can be used to enhance language skills in children across different ages and ability levels.
Describe methods for identifying language and communication difficulties.

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