14. Concept Integration. Review the discussion of mission statements on page 144 in Chapter 7 . Suppose

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14. Concept Integration. Review the discussion of mission statements on page 144 in Chapter 7 . Suppose you were thinking about purchasing 100 shares of common stock in General Electric. Why might you want to first review the company’s mission statement? What would you be looking for in the company’s mission statement that could help you decide whether or not to invest?

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Business In Action

ISBN: 9780132828789

6th Edition

Authors: Courtland Bovee, John Thill

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