13. Concept Integration. Chapter 9 discussed the fact that supply chain management integrates all the activities involved

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13. Concept Integration. Chapter 9 discussed the fact that supply chain management integrates all the activities involved in the production of goods and services from suppliers to customers.

What are the benefits of involving wholesalers and retailers in the design, manufacturing, or sale of a company’s products?

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Business In Action

ISBN: 9780132828789

6th Edition

Authors: Courtland Bovee, John Thill

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