3. If Costco cant find enough land in, say, Japan, to build its usual store format, should...

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3. If Costco can’t find enough land in, say, Japan, to build its usual store format, should it leverage the Costco brand name anyway and build something such as conventional department stores or grocery stores in these areas? Why or why not?

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Business In Action

ISBN: 9780132828789

6th Edition

Authors: Courtland Bovee, John Thill

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