3-43. PLANNING: ANALYZING THE SITUATION, SELECTING MEDIA; MEDIA SKILLS: EMAIL [LO-4], Chapter 8 You work in public relations for a cruise line that operates out of Vancouver. You are shocked to read a blog post from a disgruntled passenger, complaining about the service and entertainment on a recent cruise. You need to respond to these published criticisms in some way. What audiences will you need to consider in your response? What medium or media should you choose? If the letter had been published in a travel publication widely read by travel agents and cruise travellers, how might your course of action have differed? In an email message to your instructor, explain how you will respond.