6-48. MEDIA SKILLS: PODCASTING [LO-7] With any purchase decision, from a restaurant meal to a college education,

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6-48. MEDIA SKILLS: PODCASTING [LO-7] With any purchase decision, from a restaurant meal to a college education, recommendations from satisfied customers are often the strongest promotional messages.

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Business Communication Essentials

ISBN: 0133508703

5th Canadian Edition

Authors: Courtland Bovee

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