7-30. MESSAGE STRATEGIES: WRITING POSITIVE MESSAGES [LO-4] You are an assistant manager in a fine restaurant in Toronto and have accompanied your boss to the Vancouver International Wine Festival, a premier event in the wine industry. More than 800 wines and 197 wineries from 15 countries are represented at this year’s festival. Trade professionals and collectors join thousands from the general public to taste new products. Your boss is hoping to select several wineries to feature at the restaurant and the two of you have split up to find specific varietals of particular interest to the restaurant. He is checking out ice wines from the Okanagan, and you are concentrating on Pinots—over 160 different Pinots are being poured at the show! You have discovered one that you believe to be exceptional value, but there is not much stock of it. You want to be sure your boss gets to it in time before it’s gone. You’ve picked up quite a bit of buzz about the wine from the people standing around the booth, and no wonder. It tastes like a much more expensive wine than it is. You have noted the price ($35 per bottle),