8-30. MESSAGE STRATEGIES: MAKING NEGATIVE ANNOUNCEMENTS [LO-4] You can certainly sympathize with employees when they complain about having their email and instant messages monitored, but you’re implementing a company policy that all employees will be asked to agree to abide by when they join the company. Your firm, Webcor Builders of Calgary, Alberta, is one of the estimated 60 percent of North American companies with such monitoring systems in place. More and more companies are using these systems

(which typically operate by scanning messages for key words that suggest confidential, illegal, or otherwise inappropriate content) in an attempt to avoid instances of sexual harassment and other problems.