Chicago is the Windy City and New Orleans is the Big Easy, but what is Glendale, California?
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Chicago is the “Windy City” and New Orleans is the “Big Easy,” but what is Glendale, California? Boring. That’s what municipal branding firm North Star Destination Strategies found after conducting a yearlong study on the inconspicuous neighbor of Pasadena and Burbank. To improve Glendale’s image, North Star recommended that city council leaders adopt “Your Life. Animated,” a marketing-and-development campaign designed to rebrand Glendale as the home of DreamWorks Animation, the creative studio behind such delightful movies as Shrek and Kung Fu Panda. Which type of research data would be best at helping cities evaluate their strengths and weaknesses?
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Data fall into two broad categories primary and secondary Primary data result from firsthand e...View the full answer
Answered By
Mehwish Aziz
What I have learnt in my 8 years experience of tutoring is that you really need to have a friendly relationship with your students so they can come to you with their queries without any hesitation. I am quite hardworking and I have strong work ethics. Since I had never been one of those who always top in the class and always get A* no matter what, I can understand the fear of failure and can relate with my students at so many levels. I had always been one of those who had to work really hard to get decent grades. I am forever grateful to some of the amazing teachers that I have had who made learning one, and owing to whom I was able to get some extraordinary grades and get into one of the most prestigious universities of the country. Inspired by those same teachers, I am to be like one of them - who never gives up on her students and always believe in them!
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Related Book For 
Business Communication Process and Product
ISBN: 978-1285094076
8th edition
Authors: Mary Ellen Guffey, Dana Loewy
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