Explain the stance of cognitive dissonance theory.
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Explain the stance of cognitive dissonance theory.
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Cognitive dissonance theory proposed by psychologist Leon Festinger in 1957 suggests that individuals experience discomfort or tension when they hold ...View the full answer
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Related Book For
Business And Professional Communication KEYS For Workplace Excellence
ISBN: 9781506369594
4th Edition
Authors: Kelly Quintanilla Miller, Shawn T. Wahl
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