J. C. Penny produced a T-shirt emblazoned with a ferocious red and blue eagle beneath the words
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J. C. Penny produced a T-shirt emblazoned with a ferocious red and blue eagle beneath the words “American Made.” However, a small label inside revealed that the shirt was made in Mexico. In response to complaints that the slogan was deceptive, a Penny spokeswoman said that “American Made” referred to the actual person wearing the shirt, not to the manufacturer. Do you think this was a simple case of miscommunication?
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Related Book For
Business Communication Process and Product
ISBN: 978-1285094076
8th edition
Authors: Mary Ellen Guffey, Dana Loewy
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