What does PESO stand for? Why are the four categories useful?

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Principles Of Strategic Communication

ISBN: 9780367426316

1st Edition

Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis

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Question Posted: Apr 21, 2024 07:56 AM

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What does PESO stand for? Why are the four categories useful?

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PESO stands for Paid Earned Shared and Owned media These four categories are used in public relations and marketing to classify different types of med...View the full answer

Principles Of Strategic Communication

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