1. What is the general goal for each presentation?

Create a specific goal for each one. Fresh Air Sports Rentals began 8 years ago in a southern California beachfront hut where Woody and Sandy Belmont rented out fat-tired cruiser bikes to tourists. Business was good, and within a year Fresh Air customers could also rent a variety of other outdoor gear including surfboards, mountain bikes, and paddleboats.

Over the years Fresh Air has grown into a network of 18 locations throughout the western United States and Canada. The company is big enough now that name recognition is feeding the business: Customers who have rented from Fresh Air in one location look for it in other vacation spots. Woody and Sandy are thinking seriously of expanding the business to resorts on the East Coast, in Mexico, and in Central America.

Next month, Fresh Air is having its first-ever associates’ meeting in San Diego. Woody and Sandy need to develop several presentations for that conference:

● A keynote speech, welcoming the employees and building enthusiasm for the company and for the upcoming meeting. During this speech, Sandy and Woody will also introduce Fresh Air’s new management team.

● An informative program on how to avoid sexual harassment claims. Fresh Air’s new human relations director will deliver this talk, but Sandy wants to play a close role in its development.

● A session introducing the company’s new incentive plan, in which employees will receive bonuses for increasing sales. While the potential for greater compensation is good, base salaries will decline under this arrangement. Woody knows that it’s important to sell the plan to employees if it has a chance of succeeding