10.18 A Message Do-Over for a Persuasive Message to a Colleague

(LO10.4)

Samantha Parkinson works as a marketing intern for a start-up software company. She is working on an account for a new social networking platform for professionals. The platform, called LinkedB2B, allows professionals to connect in many ways similar to LinkedIn.

However, it also sets up in-person networking events in several major cities and focuses on geographic proximity to connect professionals. The platform also emphasizes business-to-business (B2B)

relationships rather than recruiting and consulting.