12.7 Conducting Survey Research (LO12.3)

Individually or in groups, select a business problem that you can learn more about by conducting survey research. You will create an online survey for all of your classmates to take, so design your project around the assumption that you are finding out what universityaged students think or feel about the topic. Design the survey so that it can be completed in three to five minutes. Do the following:

A. Create the survey with between 5 and 15 survey questions.

B. Administer the survey.

C. Identify the major findings and conclusions.

D. State related recommendations.

E. Create two tables that summarize findings from the survey.

F. Create two charts that display key messages related to the data.

G. Write a report that includes your objectives, methodology, findings, conclusions, and recommendations.