13.9 Conducting Survey Research (LO13.1, LO13.2, LO13.3)

Individually or in groups, select a business problem you can learn more about by conducting survey research. You will create an online survey for all of your classmates to take, so design your project around the assumption that you are finding out what university-aged students think or feel about the topic. Design the survey so that respondents can complete it in three to five minutes. Once you have conducted the survey, write a report that includes your objectives, methodology, findings, conclusions, and recommendations.