4. Truth. Does the product or event live up to the claims made in the advertising? Is...

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4. Truth. Does the product or event live up to the claims made in the advertising? Is it a quality product that can fulfill all the expectations of the customer?

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Effective Business Communications

ISBN: 9780070443983

7th Edition

Authors: Herta A Murphy, Herbert W Hildebrandt, Jane P. Thomas

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