4. Truth. Does the product or event live up to the claims made in the advertising? Is...
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4. Truth. Does the product or event live up to the claims made in the advertising? Is it a quality product that can fulfill all the expectations of the customer?
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Effective Business Communications
ISBN: 9780070443983
7th Edition
Authors: Herta A Murphy, Herbert W Hildebrandt, Jane P. Thomas
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