6.27 Use Short and Familiar Words and Phrases (LO6.1)

Revise the following sentences to eliminate unnecessarily long and/

or unfamiliar words and phrases.

A. General Mills has abated the public’s denouncements of its high-sugar children’s cereals by curtailing sugar content by 8 percent on average.

B. The preeminent cereal brands for the dominant duo of cereal makers, Kellogg Company and General Mills, are Special K and Cheerios, respectively.

C. By incentivizing discount programs with multi-purchase point allocations and associated rewards, cereal makers could develop enhanced affinity to brands.