A study conducted on a college campus found that students soliciting donations from other students were twice

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A study conducted on a college campus found that students soliciting donations from other students were twice as effective when they began their request by saying “I am a student here, too.”32 How would you explain this success? Why did this statement make the students more persuasive to their audience?

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Business Communication Polishing Your Professional Presence

ISBN: 9780133863307

3rd Edition

Authors: Barbara G. Shwom, Lisa Gueldenzoph Snyder

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