AIDAattention, interest, desire, and actionis a long-established and widely used pattern for persuasive sales messages. Why do

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AIDA—attention, interest, desire, and action—is a long-established and widely used pattern for persuasive sales messages. Why do you think AIDA works so well?

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Business Communication Polishing Your Professional

ISBN: 9780134740225

4th Edition

Authors: Barbara Shwom, Lisa Snyder

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Question Posted: Mar 04, 2024 09:13 AM

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AIDAattention, interest, desire, and actionis a long-established and widely used pattern for persuasive sales messages. Why do

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Business Communication Polishing Your Professional

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