An audience-centered approach to communication a. Starts with the assumption that the audience is always right b.

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An audience-centered approach to communication

a. Starts with the assumption that the audience is always right

b. Improves the eff ectiveness of communication by focusing on the information needs of the audience

c. Is generally a waste of time because it doesn’t accommodate the needs of the sender

d. Always simplifi es the tasks involved in planning and creating messages

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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