Analyze the Better Horizons flyer in the following ways:

A. Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) does it use?

Provide examples.

B. What emotional appeals are used? What about logical appeals?

Would you consider this message as catering more to emotion or logic? Explain.

C. Do you consider this message warm and inviting?

D. Do you consider this sales message plausible?

E. Do you consider this sales message respectful?

F. Do you trust this message?

G. What are two changes you think could be made to improve its effectiveness?