Find an interesting sales message that you have received recently in the mail or through email. If you can’t find one readily, go to the website of a company that sells products or services that interest you. Find a sales message of sufficient length to analyze. Analyze it in the following ways:

A. Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) does it use?

Provide examples.

B. What emotional appeals are used? What about logical appeals?

Would you consider this sales message to be catering more to emotion or logic? Explain.

C. Do you consider this sales message warm and inviting?

D. Do you consider this sales message plausible?

E. Do you consider this sales message respectful?

F. Do you trust the sales message?

G. What are two changes you think could be made to improve its effectiveness?