First, think about the discussion so far in this chapter, and relate it to what was covered in the previous chapters. Then, answer the following questions:

1. Why do organizations need a strategic plan?

2. What do strategic plans do?

3. What is the key to a strategy? Why is that the most important part of a strategy?

4. Why are activities in the organization related to strategy?

5. Why do organizational leaders need to be communicators? Next, go back to the exercises you did in Chapters 2 and 3. Apply your thoughts in those exercises to the organization you selected for your strategic communication plan.

6. What is the main issue facing your organization? Why is it important from a communication perspective?

7. How might a communication strategy help to resolve the problems you’ve identified? Why did you answer in that way?