How do social media sites such as LivingSocial and Groupon use the persuasive principle of social proof?

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How do social media sites such as LivingSocial and Groupon use the persuasive principle of social proof?

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Business Communication Polishing Your Professional Presence

ISBN: 9780133863307

3rd Edition

Authors: Barbara G. Shwom, Lisa Gueldenzoph Snyder

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