Locate and read Marjorie Rush Hovde's article "Tactics for Building Images of Audience in Organizational Contexts" in the journal of Business and Technical Communication. (Planning note: give yourself plenty of time!) Then, imagine you are entering a meeting with PSinvent's owners. Create a list of arguments you can make as a technical communicator for instituting more user involvement at PSinvent. What arguments might the owners make for keeping things the way they are?