Media Skills: Social Networking [LO-2] Pick a company in any industry that interests you. Imagine you are
Question:
Media Skills: Social Networking [LO-2] Pick a company in any industry that interests you. Imagine you are doing strategic planning for this fi rm, and identify one of your company’s key competitors. (Hint: You can use the free listings on www
.hoovers.com to fi nd several top competitors for most medium and large companies in the United States; click on the Competition tab.) Now search through social media sources to fi nd three strategically relevant pieces of information about this competitor, such as the hiring of a new executive, the launch of a major new product, or a signifi cant problem of some kind. In a post on your class blog, identify the information you found and the sources you used. (If you can’t fi nd useful information, pick another fi rm or try another industry.)
Step by Step Answer:
Excellence In Business Communication
ISBN: 9780132719049
10th Edition
Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee