Read Coca-Cola’s social media guidelines at the following link:

http://www.coca-colacompany.com/stories/online-social-mediaprinciples.

Respond to the following items:

A. Generally, what is the difference between speaking “on behalf of the Company” and speaking “about” the company?

B. The policy states that employees are responsible for following the Code of Business Conduct in all public settings. Do you think your online activities on public social networking websites constitute a public setting? Explain.

C. The policy tells employees they should be “conscientious when mixing your business and personal lives.” Give five examples of posts that many people might consider private or personal and that could damage a company’s image.

D. The policy encourages employees to post items that “inspire moments of optimism and happiness.” Give five options for employees to make these types of posts. What value do these types of posts provide to Coca-Cola? How might posting as a Coca-Cola employee create opportunities for employees?

E. What types of online conversations about the company are appropriate? Inappropriate?