What does it mean for a survey to be valid? a. It works every time. b. It

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What does it mean for a survey to be valid?

a. It works every time.

b. It returns the data and information the researchers expect it to return.

c. Meets all ethical and legal criteria in a given industry.

d. It measures what it was intended to measure.

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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