When Amazon brought Kindle to market in 2007, CEO Jeff Bezos sent shareholders a letter telling the story of the creation of the device. Read the letter at http://media.corporate-ir.net/media_files/irol/97/97664/2007letter.pdf. Critique the letter in small groups. Here are some questions to get you started:

1. What are the purposes of this letter?

2. How well are these purposes accomplished?

3. What information does Bezos provide about Kindle? Why do you think he chose this information?

4. How is the information organized?

5. Where do you see you-attitude and positive tone? Do they contribute to the letter’s effectiveness? Why or why not?

As your instructor directs,

a. Write an email to your instructor summarizing your group discussion.

b. As a group, record your answers to the questions, plus other observations you made. Trade summaries with another group. Where did they agree with you? Disagree?

What observations did they make that your group did not?

Write an email to your instructor summarizing the differences between the two critiques. Submit the email and the two critiques to your instructor.