Why do the AIDA model and similar approaches need to be modifi ed when writing persuasive messages

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Why do the AIDA model and similar approaches need to be modifi ed when writing persuasive messages in social media? [LO-4]

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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Question Posted: Sep 19, 2024 02:26 PM

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Why do the AIDA model and similar approaches need to be modifi ed when writing persuasive messages in social media? [LO-4]
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Why do the AIDA model and similar approaches need to be modifi ed when writing persuasive messages

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Excellence In Business Communication

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